How did Nikes digital growth impact the companys core business? Was it a good idea for the

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How did Nike’s digital growth impact the company’s core business? Was it a good idea for the company to shift its focus towards D2C sales?

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Strategic Market Management

ISBN: 9781119802860

12th Edition

Authors: David A Aaker, Christine Moorman

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Question Posted: Apr 08, 2024 08:00 AM

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How did Nikes digital growth impact the companys core business? Was it a good idea for the

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There are both pros and cons to this decision though overall it appears to have been the right one S...View the full answer

Strategic Market Management

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