How would you measure those benefits at a tactical and strategic level?
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How would you measure those benefits at a tactical and strategic level?
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Measuring the benefits of an initiative or project at both tactical and strategic levels involves assessing various key performance indicators KPIs and aligning them with the specific goals and object...View the full answer
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Related Book For 
Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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