Not every social media platform provides the same media structures. What decisions did the NBC social Olympics
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Not every social media platform provides the same media structures. What decisions did the NBC social Olympics campaign producers have to make with regard to the differences in messages broadcast on Facebook and Twitter to reach goals?
How can you relate these messages to lessons learned in previous chapters regarding diffusion, community, and mobilization?
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Strategic Social Media From Marketing To Social Change
ISBN: 978-1118556849
1st Edition
Authors: L. Meghan Mahoney
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