Pick a company or brand/business on which to focus. What are the major trends that come out
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Pick a company or brand/business on which to focus. What are the major trends that come out of an environmental analysis? What are the major areas of uncertainty? How would a major company in the industry handle those best?
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Related Book For
Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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