Using the creative thinking guidelines, think about how you would increase the usage of products or services

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Using the creative thinking guidelines, think about how you would increase the usage of products or services if you were the manager of: 

a. Doritos 

b. Charles Schwab 

e. GAP

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Related Book For  book-img-for-question

Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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