What is a sustainable competitive advantage? Identify SCAs for LinkedIn, Henkel, Lenovo, and HSBC.

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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Question Posted: Mar 12, 2024 02:00 AM

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What is a sustainable competitive advantage? Identify SCAs for LinkedIn, Henkel, Lenovo, and HSBC.

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A sustainable competitive advantage SCA is a unique attribute or set of attributes that allows a company to outperform its competitors over the long term thereby maintaining its market position and ge...View the full answer

Strategic Market Management Global Perspectives

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