What skills, resources, or competencies did HTC bring to the branded mobile phone market? If a board

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What skills, resources, or competencies did HTC bring to the branded mobile phone market? If a board member, would you have supported IITC’s initial move to sell branded phones? Why? Ww hy not?

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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