What impact will Coca-Cola's new role in Imocent have on the Innocent brand from a consumer perspective?

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What impact will Coca-Cola's new role in Imocent have on the Innocent brand from a consumer perspective? From a growth perspective? From a Coca-Cola brand perspective?

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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Question Posted: Mar 12, 2024 02:00 AM

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What impact will Coca-Cola's new role in Imocent have on the Innocent brand from a consumer perspective?

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CocaColas new role in Innocent can have several implications from various perspectives Consumer Perspective Trust and Perception Innocent has built a ...View the full answer

Strategic Market Management Global Perspectives

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