Why didn't Hertz or Avis start an off-airport business directed at insurance companies and holidaymakers? What advantages
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Why didn't Hertz or Avis start an off-airport business directed at insurance companies and holidaymakers? What advantages would they have had over Enterprise? Why didn't British Airways come up with the low-cost carrier model first? Why didn't Puma or Billabong think of Crocs?
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Hertz or Avis and OffAirport Business Hertz and Avis being established players in the car rental industry might not have initially ventured into an offairport business directed at insurance companies ...View the full answer
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Gowri Navada
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Related Book For 
Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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