Why do you think it was important for Peloton to have potential consumers see and experience Peloton

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Why do you think it was important for Peloton to have potential consumers see and experience Peloton bikes in order to drive consideration and purchase?

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Strategic Market Management

ISBN: 9781119802860

12th Edition

Authors: David A Aaker, Christine Moorman

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Question Posted: Apr 08, 2024 08:00 AM

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Why do you think it was important for Peloton to have potential consumers see and experience Peloton

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Given Peloton was a new brand with an expensive novel product providing consumers with the opport...View the full answer

Strategic Market Management

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