1 Some people view marketing in terms of a decision-making paradigm. How useful is such a perspective...

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1 Some people view marketing in terms of a decision-making paradigm.

How useful is such a perspective when marketing is viewed within the framework offered by strategic windows?

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Strategic Marketing An Introduction

ISBN: 9780415208116

1st Edition

Authors: Tony Proctor

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Question Posted: Oct 15, 2024 06:01 AM

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1 Some people view marketing in terms of a decision-making paradigm. How useful is such a perspective when marketing is viewed within the framework offered by strategic windows?
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1 Some people view marketing in terms of a decision-making paradigm. How useful is such a perspective...

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Strategic Marketing An Introduction

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