10.13 A consumer purchases a computer for 800 from a retailer. If the retailers mark-up is 30...
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10.13 A consumer purchases a computer for €800 from a retailer. If the retailer’s mark-up is 30 per cent and the wholesaler’s mark-up is 10 per cent, both based on their respective selling prices, at what price does the manufacturer sell the product to the wholesaler? (AACSB:
Communication; Analytical reasoning)
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Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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