10.14 If the unit variable cost for each computer is 350 and the manufacturer has fixed costs...

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10.14 If the unit variable cost for each computer is €350 and the manufacturer has fixed costs totalling €2 million, how many computers must this manufacturer sell to break even? How many must it sell to realise a profit of €50 million? (AACSB: Communication; Analytical reasoning)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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