10.8 Your company has developed a new weight-loss breakfast shake that has proven to be successful in the test market phase. Users have experienced an average weight loss of two pounds per week. You hold a patent on the product. The cost to produce the shake is relatively low, with total manufacturing costs running at about €0.05 per 25 grams. Each shake is 200 grams. What pricing strategy do you recommend for this product? (AACSB:

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