1.2 What is a market offering? Give a recent example of a market offering that has satisfied...
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1.2 What is a market offering? Give a recent example of a market offering that has satisfied your need or want.
(AACSB: Communication; Reflective thinking)
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Related Book For 
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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