1.3 Describe the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that...

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1.3 Describe the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy. (AACSB:

Communication; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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1.3 Describe the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that...

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Strategic Marketing Management

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