1.4 Discuss the concept of customer satisfaction. How do customer relationship management and customer-perceived value affect customer...

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1.4 Discuss the concept of customer satisfaction.

How do customer relationship management and customer-perceived value affect customer satisfaction?

(AACSB: Communication; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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1.4 Discuss the concept of customer satisfaction. How do customer relationship management and customer-perceived value affect customer satisfaction? (AACSB: Communication; Reflective thinking)
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1.4 Discuss the concept of customer satisfaction. How do customer relationship management and customer-perceived value affect customer...

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Strategic Marketing Management

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