12.1 Compare and contrast upstream and downstream partners in a companys supply chain. Explain why value delivery
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12.1 Compare and contrast upstream and downstream partners in a company’s supply chain. Explain why value delivery network might be a better term to use than supply chain. (AACSB: Communication)
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Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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