12.1 Compare and contrast upstream and downstream partners in a companys supply chain. Explain why value delivery

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12.1 Compare and contrast upstream and downstream partners in a company’s supply chain. Explain why value delivery network might be a better term to use than supply chain. (AACSB: Communication)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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12.1 Compare and contrast upstream and downstream partners in a companys supply chain. Explain why value delivery

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Strategic Marketing Management

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