12.13 If Tysons contribution margin is 30 per cent on this product, what increase in sales will...

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12.13 If Tyson’s contribution margin is 30 per cent on this product, what increase in sales will it need to break even on the increase in fixed costs to hire the new sales reps?

(AACSB: Communication; Analytical reasoning)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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