12.17 How do you evaluate Thorntons decision to sell its products through intermediary retailers, such as supermarkets

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12.17 How do you evaluate Thorntons’ decision to sell its products through intermediary retailers, such as supermarkets and discount stores, meanwhile closing down own stores?

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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12.17 How do you evaluate Thorntons decision to sell its products through intermediary retailers, such as supermarkets and discount stores, meanwhile closing down own stores?
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12.17 What are the distribution channel options available for Thorntons to sell its products? What are their pros and cons from both the company and customers perspectives?
12.17 How do you see the importance of direct online selling for Thorntons future growth?
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12.17 How do you evaluate Thorntons decision to sell its products through intermediary retailers, such as supermarkets

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Strategic Marketing Management

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