12.17 How do you see the importance of direct online selling for Thorntons future growth? ...

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12.17 How do you see the importance of direct online selling for Thorntons’ future growth?

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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12.17 How do you see the importance of direct online selling for Thorntons future growth?
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12.17 How do you evaluate Thorntons decision to sell its products through intermediary retailers, such as supermarkets and discount stores, meanwhile closing down own stores?
12.17 Considering the new strategic investment in branding by its parent company, what channel strategies you would suggest to Thorntons, and why?
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12.17 How do you see the importance of direct online selling for Thorntons future growth? ...

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Strategic Marketing Management

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