12.17 Considering the new strategic investment in branding by its parent company, what channel strategies you would

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12.17 Considering the new strategic investment in branding by its parent company, what channel strategies you would suggest to Thorntons, and why?

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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12.17 Considering the new strategic investment in branding by its parent company, what channel strategies you would suggest to Thorntons, and why?
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12.17 How do you see the importance of direct online selling for Thorntons future growth?
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12.17 Considering the new strategic investment in branding by its parent company, what channel strategies you would

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Strategic Marketing Management

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