13.1 Define omni-channel retailing and explain its connection to shopper marketing. (AACSB: Communication)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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Define omni-channel retailing and explain its connection to shopper marketing. (AACSB: Written and Oral Communication)
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13.1 Define omni-channel retailing and explain its connection to shopper marketing. (AACSB: Communication)
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13.1 Define omni-channel retailing and explain its connection to shopper marketing. (AACSB: Communication)

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Strategic Marketing Management

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