13.6 You need a new pair of jeans, and you have several retail options. From Table’13.1, choose three different major store retailer types and select a specific store for each type chosen. Visit each store and describe each store’s segmentation and positioning strategy and retail marketing mix – product, price, place and promotion. How do the product assortments differ? What is each store’s pricing approach? What promotional tools are used? Discuss store locations. (AACSB: Communication; Reflective thinking; Use of IT)