13.7 In a small group, present a plan for a new retail store. Who is the target...

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13.7 In a small group, present a plan for a new retail store.

Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location and how you would promote your retail store.

Describe how you will differentiate your store from competitors. (AACSB: Communication; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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