13.7 In a small group, present a plan for a new retail store. Who is the target...
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13.7 In a small group, present a plan for a new retail store.
Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location and how you would promote your retail store.
Describe how you will differentiate your store from competitors. (AACSB: Communication; Reflective thinking)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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