14.11 Because lighter skin and skin whitening are popular in Thailand, is it wrong for marketers to...

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14.11 Because lighter skin and skin whitening are popular in Thailand, is it wrong for marketers to offer and promote products that encourage this belief and behaviour?

Explain why or why not. (AACSB: Communication; Reflective thinking; Ethical reasoning)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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14.11 Because lighter skin and skin whitening are popular in Thailand, is it wrong for marketers to...

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Strategic Marketing Management

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