14.12 Find other examples of marketers creating controversy by promoting culture-based products that could be viewed as
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14.12 Find other examples of marketers creating controversy by promoting culture-based products that could be viewed as inappropriate by others outside of that culture.
(AACSB: Communication; Reflective thinking)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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