14.12 Find other examples of marketers creating controversy by promoting culture-based products that could be viewed as

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14.12 Find other examples of marketers creating controversy by promoting culture-based products that could be viewed as inappropriate by others outside of that culture.

(AACSB: Communication; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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