14.7 In a small group, select an advertisement that appropriately addresses each aspect of the communication process
Question:
14.7 In a small group, select an advertisement that appropriately addresses each aspect of the communication process shown in Figure14.2. Illustrate how each element is represented in the company’s advertisement. Discuss how the advertisement, by itself, does or does not constitute effective marketing communication for the product. (AACSB:
Communication; Reflective thinking)
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Related Book For 
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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