14.8 According to a Nielsen Global Survey, consumers are more likely to support companies that they perceive

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14.8 According to a Nielsen Global Survey, consumers are more likely to support companies that they perceive as socially responsible. Find three examples of advertisements that incorporate socially responsible marketing messages. Do these advertisements increase your likelihood of buying from the company sponsoring them?

Explain. (AACSB: Communication; Ethical reasoning;

Reflective thinking)

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