14.9 Explain how TOMS used public relations for the #withoutshoes campaign as part of the companys promotion

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14.9 Explain how TOMS used public relations for the #withoutshoes campaign as part of the company’s promotion mix. In what ways did this tool help promote TOMS?

(AACSB: Communication; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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14.9 Explain how TOMS used public relations for the #withoutshoes campaign as part of the companys promotion

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Strategic Marketing Management

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