15.12 Are the current regulations and guidelines regarding online advertising adequate for regulating native advertising and sponsored

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15.12 Are the current regulations and guidelines regarding online advertising adequate for regulating native advertising and sponsored content? Is it likely that new guidelines or regulations will be introduced? Explain. (AACSB:

Communication; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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