15.12 Are the current regulations and guidelines regarding online advertising adequate for regulating native advertising and sponsored
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15.12 Are the current regulations and guidelines regarding online advertising adequate for regulating native advertising and sponsored content? Is it likely that new guidelines or regulations will be introduced? Explain. (AACSB:
Communication; Reflective thinking)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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