15.11 Search the internet to find examples of native advertising or other sponsored content. Could such content

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15.11 Search the internet to find examples of native advertising or other sponsored content. Could such content mislead consumers? Are companies responsible for ensuring consumers understand can distinguish between sponsored content and other content? Explain.

(AACSB: Reflective thinking; Communication; Use of IT)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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