15.14 To what extent did the railway video/images incident cause problems for the ASICS brand? Do you
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15.14 To what extent did the railway video/images incident cause problems for the ASICS brand? Do you think ASICS should have anticipated the issue, and why?
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Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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