16.1 Define personal selling and discuss its role in a companys promotion mix. (AACSB: Communication; Reflective thinking)

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16.1 Define personal selling and discuss its role in a company’s promotion mix. (AACSB: Communication; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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1. Define personal selling and discuss its role in a companys promotion mix. (AACSB: Written and Oral Communication; Reflective Thinking)
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16.1 Define personal selling and discuss its role in a companys promotion mix. (AACSB: Communication; Reflective thinking)

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Strategic Marketing Management

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