15.7 Advertising objectives can be classified by their primary purpose to inform, persuade or remind. In
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15.7 Advertising objectives can be classified by their primary purpose – to inform, persuade or remind. In a small group, locate one advertisement that primarily informs, one that persuades and one that reminds. Explain how each ad meets the desired objective. (AACSB: Communication;
Use of IT; Reflective thinking)
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Related Book For 
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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