15.8 In early 2016, the Wounded Warrior Project suffered a major blow to its fundraising when reports surfaced suggesting that the non-profit organisation spent too much of its money on travel, conferences and high-end events rather than direct assistance to wounded veterans.

Research this case. Was the Wounded Warrior Project’s public relations response to the alleged misspending accusations effective in reaching out to its donors and other audiences? Why or why not? How is social media changing the public relations process? (AACSB: Communication;

Use of IT; Reflective thinking)