16.12 Read Stapless code of ethics at www.staples.com/ sbd/cre/marketing/staples_soul/documents/ staples-code-of-ethics_english.pdf. Is the situation outlined above consistent with...

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16.12 Read Staples’s code of ethics at www.staples.com/

sbd/cre/marketing/staples_soul/documents/

staples-code-of-ethics_english.pdf. Is the situation outlined above consistent with Staples’s ethics policies? Is

‘walking the customer’ a violation of the ethics code?

Provide specific examples.

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:01 AM

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16.12 Read Stapless code of ethics at www.staples.com/ sbd/cre/marketing/staples_soul/documents/ staples-code-of-ethics_english.pdf. Is the situation outlined above consistent with...

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Strategic Marketing Management

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