16.13 Refer to Appendix2 to answer this question. Determine the number of salespeople Wheels needs if it

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16.13 Refer to Appendix’2 to answer this question. Determine the number of salespeople Wheels needs if it has 1,000 bicycle shop accounts that need to be called on four times per year. Each sales call lasts approximately 2.5’hours, and each sales rep has approximately 1,250’hours per year to devote to customers. (AACSB:

Communication; Analytical reasoning)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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