16.14 At what level of sales would it be more cost efficient for Wheels to use to...
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16.14 At what level of sales would it be more cost efficient for Wheels to use to sales agents compared with its own sales force? To determine this, consider the fixed and variable costs for each alternative. What are the pros and cons of using a company’s own sales force over independent sales agents? (AACSB: Communication; Analytical reasoning; Reflective thinking)
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Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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