17.10 Discuss the advantages and disadvantages of Buy buttons for social media sites like Pinterest and search

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17.10 Discuss the advantages and disadvantages of ‘Buy’

buttons for social media sites like Pinterest and search engines like Google. What are the advantages and disadvantages for marketers making their goods available through ‘Buy’ buttons on these sites? (AACSB Communication;

Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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