17.10 Discuss the advantages and disadvantages of Buy buttons for social media sites like Pinterest and search
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17.10 Discuss the advantages and disadvantages of ‘Buy’
buttons for social media sites like Pinterest and search engines like Google. What are the advantages and disadvantages for marketers making their goods available through ‘Buy’ buttons on these sites? (AACSB Communication;
Reflective thinking)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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