17.11 Kenneth Cole believes that his controversial tweets improve business and provoke conversation and awareness. Is this
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17.11 Kenneth Cole believes that his controversial tweets improve business and provoke conversation and awareness.
Is this an effective use of social media to engage customers with the brand? Why or why not? (AACSB:
Communication, Reflective thinking)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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