17.2 Define omni-channel retailing. How are retailers responding to the omni-channel consumer? (AACSB: Communication)
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17.2 Define omni-channel retailing. How are retailers responding to the omni-channel consumer? (AACSB:
Communication)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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