17.3 What are blogs, and how are marketers using them to market their products and services? What...

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17.3 What are blogs, and how are marketers using them to market their products and services? What advantages and disadvantages do blogs pose for marketers?

(AACSB: Communication)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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