17.3 What are blogs, and how are marketers using them to market their products and services? What...
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17.3 What are blogs, and how are marketers using them to market their products and services? What advantages and disadvantages do blogs pose for marketers?
(AACSB: Communication)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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