17.4 Discuss how the traditional forms of direct marketing continue to be important promotion tools. (AACSB: Communication)
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17.4 Discuss how the traditional forms of direct marketing continue to be important promotion tools. (AACSB:
Communication)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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