18.14 How much revenue does one market share point represent in this industry? Assuming total market sales
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18.14 How much revenue does one market share point represent in this industry? Assuming total market sales remain the same, what sales must Resource attain to be in the top 10 selling brands? (AACSB: Communication;
Reflective thinking)
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Related Book For 
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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