18.13 Refer to Appendix2 and calculate Nestls Pure Life and the companys overall market share in the
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18.13 Refer to Appendix2 and calculate Nestlé’s Pure Life and the company’s overall market share in the bottled water industry. (AACSB: Communication; Analytical reasoning)
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Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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