18.12 What competitive thinking moved Volkswagen, one of the worlds major car makers, to cheat on emission
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18.12 What competitive thinking moved Volkswagen, one of the world’s major car makers, to cheat on emission standards rather than comply with them? How could Volkswagen have prevented this scandal, and what are the lessons for other firms? (AACSB: Ethical reasoning;
Communication)
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Related Book For 
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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