18.11 Is Volkswagen a competitor-centred company, customer-centred company or market-centred company? Explain your answer. (AACSB: Communication; Reflective
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18.11 Is Volkswagen a competitor-centred company, customer-centred company or market-centred company?
Explain your answer. (AACSB: Communication;
Reflective thinking)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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