18.11 Is Volkswagen a competitor-centred company, customer-centred company or market-centred company? Explain your answer. (AACSB: Communication; Reflective

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18.11 Is Volkswagen a competitor-centred company, customer-centred company or market-centred company?

Explain your answer. (AACSB: Communication;

Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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