19.11 Is it right for manufacturers to include product safety features that are known to save lives...

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19.11 Is it right for manufacturers to include product safety features that are known to save lives in countries that require them but to exclude such features in one country where they are not specifically required? (AACSB: Communication;

Ethical reasoning)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:01 AM

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19.11 Is it right for manufacturers to include product safety features that are known to save lives in countries that require them but to exclude such features in one country where they are not...
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19.11 Is it right for manufacturers to include product safety features that are known to save lives...

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Strategic Marketing Management

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