19.7 In a small group, identify and research an environmental threat such as a regulatory threat,...

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19.7 In a small group, identify and research an environmental threat – such as a regulatory threat, a cultural threat or an economic threat – posed to global marketers.

Analyse the issues related to this threat, discuss how affected companies are reacting, and make recommendations regarding how these companies should address the threat. (AACSB: Communication; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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